Welcome
Maximize Your Business Potential
Expert advice and the right connections to boost growth and profitability.
About Pinnacle Logix
Our Expertise
Over 25 years of experience in helping businesses develop and execute growth strategies, finding needed capital, enter new markets and access the grant and innovation ecosystem. We have worked with companies at all stages of development across a broad range of industries. We KNOW the drivers of success and can help you achieve your business goals.
We have deep connections and expertise when it comes to finding the right partners to help make your dreams a reality. Whether this is in finding capital (loans, grants and equity), getting access to agencies that support innovation or making the right contacts within new markets to drive your growth.
Our Approach
We take a customized approach to each of our clients. We work closely with you to understand your unique needs and challenges, and develop solutions that are tailored to your specific situation.
Unlike many consulting firms, we are not going to tell you what to do. Instead we will provide the framework, the necessary tools and the coaching to help you build your strategy and execution plans through collaboration and facilitation with your teams. You will have your own customized Playbook that will be the foundation for your future.
The Founder
Pinnacle Logix was founded by Ed Straw. Over his 25 year career as an Executive in the banking industry he has helped 100's of companies think differently, develop action plans that delivered growth and innovation and connected them to organizations that were essential to their success.
By challenging assumptions and out of the box thinking, he can help your company see and plan for new opportunities that you didn't know existed. Warning: his deep passion and creative energy is contagious.
What We Offer
Financial Restructuring and Access to Capital
Financial Restructuring and Access to Capital
Financial Restructuring and Access to Capital
Do you need help with your current banking relationship or access to additional capital?
Does your bank not see and understand your vision? Do you need access to growth capital or to restructure your financing to set you up for success?
Our team has helped structure and get approval for billions of dollars in complex financial transaction
Do you need help with your current banking relationship or access to additional capital?
Does your bank not see and understand your vision? Do you need access to growth capital or to restructure your financing to set you up for success?
Our team has helped structure and get approval for billions of dollars in complex financial transactions over the years. We identify and mitigate the risks that banks focus on.
We build structures that maximize your access to capital.
We prepare and submit financial packages that get deals approved.
Get help in establishing a new banking relationship.
Get access to growth capital, bridge financing, purchase order financing or equity through an extensive network of trusted providers.
Don't let a lack of financial resources stop you from achieving your dreams.
Ecosystem Connections Innovation and Grants
Financial Restructuring and Access to Capital
Financial Restructuring and Access to Capital
Do you want to access non-dilutive grant funding and get connected to resources to drive your growth?
The business grant funding ecosystem holds significant value for entrepreneurs and business owners, providing crucial support and resources to fuel your growth and success.
Access to Capital: Grant funding offers entrepreneurs access t
Do you want to access non-dilutive grant funding and get connected to resources to drive your growth?
The business grant funding ecosystem holds significant value for entrepreneurs and business owners, providing crucial support and resources to fuel your growth and success.
Access to Capital: Grant funding offers entrepreneurs access to much-needed capital without the requirement for repayment or equity dilution.
Support for Innovation: Grants often target innovative and high-potential ventures, providing financial support for research, development, and commercialization of new products, services, or technologies.
Facilitating Growth Opportunities: Grant funding can serve as a catalyst for growth, enabling your business to expand operations, enter new markets, scale production, or invest in infrastructure.
Validation and Credibility: Securing grant funding can serve as a validation of the business concept, strategy, or potential impact. As a successful grant recipient, you can leverage this validation to attract additional funding, customers, partners, and talent.
New Market Entry Plans
Financial Restructuring and Access to Capital
Customized Playbooks for Marketing and Sales Strategies
Do you want to enter new markets but are unsure of how to do it?
We will help you build a plan to expand into new markets, providing a structured framework for strategic planning, opportunity identification, risk mitigation, resource allocation, brand building, customer acquisition, and performance measurement.
Market Opportunity Asses
Do you want to enter new markets but are unsure of how to do it?
We will help you build a plan to expand into new markets, providing a structured framework for strategic planning, opportunity identification, risk mitigation, resource allocation, brand building, customer acquisition, and performance measurement.
Market Opportunity Assessment: It begins with a thorough assessment of your target market, including its size, growth potential, competitive landscape, regulatory environment, and consumer preferences. This analysis helps you identify viable opportunities and evaluate the feasibility of expansion.
Strategic Planning: Develop the overall strategy and objectives for entering the new market, including specific goals, timelines, and performance metrics. It defines your target customer segments, positioning strategies, distribution channels, pricing strategies, and marketing tactics to be employed.
Risk Mitigation: Conduct a comprehensive analysis of market risks and challenges to help you anticipate potential obstacles and develop mitigation strategies. This includes regulatory compliance, cultural barriers, competitive threats, economic volatility, and operational challenges.
Resource Allocation: Allocate the financial, human, and operational resources, required to support your market expansion efforts. It establishes budgets, identifies key personnel responsible for execution, and defines roles and responsibilities to ensure effective resource utilization.
Brand Building and Awareness: Outline strategies for building your brand awareness and establishing a strong market presence. This may include advertising, public relations, digital marketing, social media campaigns and other promotional activities.
Customer Acquisition and Retention: Outline tactics for acquiring new customers and retaining existing ones in your new market. This includes market segmentation, targeting, and positioning strategies.
Performance Measurement and Evaluation: Establish key performance indicators (KPIs) and metrics to track the success of your market entry efforts. This allows you to monitor progress, identify areas for improvement, and make data-driven decisions to optimize their market expansion strategy over time.
Are you aware of the resources available to help you? Our expertise in accessing government support through the Trade Commissioner Service, Canadian Commercial Service, the US Consulate Service, among others will open doors and provide you with new opportunities.
Are you aware of the grants available to help you cover some of the costs?
Customized Playbooks for Marketing and Sales Strategies
Customized Playbooks for Marketing and Sales Strategies
Customized Playbooks for Marketing and Sales Strategies
Do you need a process to develop your marketing and sales strategies to reach your objectives?
We've got your covered!!
We have customizable playbooks that provide a comprehensive framework to develop and execute on sales and marketing strategies. The playbooks include a step by step process to assess, understand, identify, build, organi
Do you need a process to develop your marketing and sales strategies to reach your objectives?
We've got your covered!!
We have customizable playbooks that provide a comprehensive framework to develop and execute on sales and marketing strategies. The playbooks include a step by step process to assess, understand, identify, build, organize and measure the actions and outcomes.
Through knowledge sharing, tools, resources and templates we show you how to do it. You will have the ability to assess different options, develop action plans and execute with confidence.
Example of Topics Covered in the Sales Training Playbook
Stage 1 - Assess Current Situation
Sales Training Assessment, Sales Skills Assessment
Stage 2 - Market Positioning
Customer Profile, Competitive Analysis, Unique Selling Proposition
Stage 3 - Sales Techniques
Buying/Sales Process, Sales Playbook, Bid or No Bid Assessment
Stage 4 - Consultative Selling
Proposal, Presentation, Objection Responses, Influencer Map, Script
Stage 5 - Key Account Planning
Account Scoring, Key Account Analysis & Plans, Key Accounts Report
Stage 6 - Sales Metrics & Reports
Sales Productivity Metrics, Sales Forecast, Sales Forecasting Chart
Growth Accelerator Workshop
Customized Playbooks for Marketing and Sales Strategies
Growth Accelerator Workshop
Do you need to build internal buy-in and engagement in your strategy development process?
Collaborative Environment:
Our day and a half strategy development workshop provides a structured and interactive platform for key stakeholders within your organization to come together and collaborate. By bringing together individuals from differen
Do you need to build internal buy-in and engagement in your strategy development process?
Collaborative Environment:
Our day and a half strategy development workshop provides a structured and interactive platform for key stakeholders within your organization to come together and collaborate. By bringing together individuals from different departments, levels of expertise, and perspectives, the workshop fosters cross-functional teamwork and collective problem-solving.
Focused Time and Attention: Unlike regular meetings or day-to-day operations, a workshop is dedicated exclusively to strategy development. This dedicated time allows your participants to focus their attention solely on strategic issues, free from distractions, interruptions, and competing priorities, enabling deeper exploration and analysis.
Engagement and Participation: The Workshop is designed to actively engage participants through a variety of interactive exercises, discussions, and activities. This hands-on approach encourages active participation, stimulates creativity, and unlocks the collective wisdom of your team, leading to richer insights and more innovative solutions.
Facilitated Process: The facilitator will guide your team through a structured series of exercises and tools to draw out ideas, explore possibilities as part of the process of strategy development. They will help keep discussions on track, manage group dynamics, facilitate consensus-building, and ensure that objectives are met within the allocated time frame.
Alignment and Buy-In: By involving key stakeholders in the strategy development process from the outset, the workshop helps foster alignment and buy-in across your organization. Your team will have the opportunity to contribute their input, voice their concerns, and shape the direction of the strategy, increasing their ownership and commitment to its success.
Rapid Iteration and Decision-Making: Enables your team to rapidly iterate through different ideas, scenarios, and options, accelerating the strategy development process. By providing a structured framework for decision-making, it will help your team make informed choices and prioritize initiatives effectively.
Actionable Outcomes: The ultimate goal is to produce actionable outcomes that can be translated into tangible plans and initiatives. By the end of the workshop, your team should have a clear understanding of the strategic direction, key priorities, next steps, and roles and responsibilities, enabling them to hit the ground running.
Building Relationships and Trust: In addition to producing a strategic plan, it will provide valuable opportunities for relationship-building and trust-building among your team members. By fostering open communication, collaboration, and mutual respect, the workshop will strengthen interpersonal relationships across your business, laying the foundation for effective execution of the strategy.